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HEALTHY MARKET
INTRODUCED A NEW WAY TO LOOK AT HEMP.
THE PROBLEM
A Struggle for Serenity.
The current brand lacks an elevated and exclusive image, with packaging design that fails to effectively communicate its unique value proposition, appearing generic and pedestrian. Inconsistent visual elements, typography, and inadequate choice of materials contribute to a lack of cohesiveness and luxury. The brand's key differentiators are not effectively conveyed, hindering customer engagement. The design lacks memorability and a distinctive identity, while neglecting attention to detail, compromising perceived quality and exclusivity.
The current brand lacks an elevated and exclusive image, with packaging design that fails to effectively communicate its unique value proposition, appearing generic and pedestrian. Inconsistent visual elements, typography, and inadequate choice of materials contribute to a lack of cohesiveness and luxury. The brand's key differentiators are not effectively conveyed, hindering customer engagement. The design lacks memorability and a distinctive identity, while neglecting attention to detail, compromising perceived quality and exclusivity.
CLIENT
Healthy Market
Revolutionizing the true essence of CBD through their meticulously crafted, premium products. Curated to elevate your self-care routine.
AGENCY
FAI Design Group
YEAR
2019-2020
ROLE
Creative/Art Direction | Brand Development | Logo Design Package Design | Art Directed Photo Shoots
BEFORE
THE SOLUTION
A Tranquil Reinvention.
A crucial visual overhaul transformed the brand, aligning it seamlessly with the premium market it aspired to be part of. Distinct color schemes for each product line facilitate effortless identification and evoke tranquility, balance, and rejuvenation, enhancing the elevated self-care experience. This cohesive approach ensures the brand resonates with its target customer, reinforcing the commitment to a distinctive and elevated self-care journey.
The brand now evokes tranquility, balance, and rejuvenation, enhancing the elevated self-care experience and realigning itself with this target customer.
AFTER
THE HEALTHY DIFFERENCE
™
THE RESULTS
Empowering Transformation.
The brand now aligns with its desired image, creating a strong presence and deeper connection with customers seeking an elevated self-care experience. The strategic use of color and carefully selected marketing photography reinforce the brand's premium status, captivating the discerning audience and solidifying its position in the market.
AGENCY
FAI Design Group
CREATIVE DIRECTION
Allison Schwartz
ART DIRECTION
Robert Scully
DESIGN
Craig Valintino, Robert Scully, Joanna Loftus
PRODUCTION
Joanna Loftus
RECOGNITION
Health+wellness Design Awards
GDUSA
2019
Cannabis Industry Graphic Awards
GDUSA
2019
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