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RETAIL ENVIRONMENTS
Reimagining Retail Through Experiential Design
These projects pushed the boundaries of retail, blending technology, design, and storytelling to create spaces that resonate with customers. Whether it's a flagship store, pop-up, or specialty market, my work focuses on making every moment feel purposeful and memorable.
BRIDGING DIGITAL
& PHYSICAL RETAIL.
Omnichannel innovation came alive with integrated signage and mobile connectivity, delivering a unified and memorable customer journey.
in-store mode
IMMERSIVE
POP-UP SHOP EXPERIENCES.
I’ve designed experimental pop-up shops & store-within-a-store concepts that challenge traditional retail boundaries. These projects are rooted in creating immersive, flexible, and engaging environments that adapt to evolving consumer needs.
THE ULTIMATE EXPERIMENTAL GOURMET SHOPPING EXPERIENCE
at Bed Bath & Beyond East Hanover, NJ
Custom Hand-Drawing Illustrations
DESIGN
Educational Signage
Graphic Design Illustration
Copy Writing Photograph
3D renderings
SIGNAGE
ENVIRONMENTAL DESIGN
Ideation + Concept Development Customer Experience (CX)
Immersive Environments
Wayfinding
Point-of-purchase
Sign Bands
Shelf Talkers
End Caps
Murals
A RETRO-INSPIRED EXPERIMENTAL POP-UP SHOP AT MACY’S HERALD SQUARE.
Exclusively at Macy's Flagship Store - Herald Square, NYC
Custom Hand-Drawing Illustrations
Pattern Designs
Product
Design
Style Guide
The Red Star Kitchen pop-up shop at Macy’s Herald Square was an experimental retail space blending retro-inspired Americana with modern design. Featuring hand-drawn illustrations, diner-style colors, and bold patterns, it captured 1950s and 1960s nostalgia with a fresh, contemporary twist.
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