MY NAME IS ROB—
A CREATIVE DIRECTOR,
DESIGNER, & ILLUSTRATOR
Strategy and creativity drive the award-winning
Brands | Innovative CPG Packaging | Websites & Social Campaigns Brand Activation | Experimental Retail Environments
— OBSESSED WITH
UNCOVERING
WHAT OTHERS
OVERLOOK.
Solutions live where others stop.
I'm a Creative Director & Designer who loves working hands-on
and is obsessed with uncovering what others overlook.
Originally from New York, I now embracing North Carolina's
charm while keeping that New York hustle alive.
Over the years, I've partnered with startups, tech companies, global CPG brands, and retail giants, helping them stand out and connect with their audiences. I live for solving tricky problems and creating designs that not only resonate but also move the needle.
Getting To Know Me Better
AI Futurist
Children's Book Author
& Illustrator
Hiking Enthusiast
Cat Whisperer
Simplicity Seeker
Game Night Maven
Recovering Vintage Toy Collector
Time-Travel Movie Cinephile
Coffee Connoisseur
What I Do
Art & Creative Direction
Branding & Identity
Package Design
Signage & Retail Graphics
Print Design & Production
Style Guides & Brand Books
Presentations & Pitch Decks
Motion Graphics
Web Design
Social Media Best Practices
Illustration
Photography & Video Art Direction
Brands & Companies I've Helped
(Full category list coming soon)
All Recipes
Beautiful
Bed Bath & Beyond Better Homes & Gardens
Breza Birch Water
Buff & Shine
EatingWell
Fish House Foods
Fresh Creative Foods
Hi-Chew
Kenneth Cole Reaction Lipton Ice tea
Macy's
Master Chef the Tv Series
Martha Stewart
Marc Jacobs
Marvel Studios
Mountain Dew
Nicole Miller
Pepsico
Perform X
Persōn and Covey
Reser's
Saratoga Spring Water Stonemill Kitchens
TJX Companies
Tommy Hilfiger
Toys R Us
Walmart
"Rob delivered elevated solutions that exceeded the design brief objectives, while keeping the consumer, brand voice and merchandising in mind."
– Tom Brooke
Senior Design Manager Packaging
Christmas Tree Shops
"Rob is an exceptional leader who skillfully manages brand development helping me grew private brands at BBBY."
– Roopi Crowley
Vice President Packaging & Graphics Bed Bath & Beyond / BuyBuyBABY
"Rob is loyal, trustworthy, smart, and one of the most talented people I have worked with."
– Allison Schwartz
Owner, Creative Director
FAI Design Group
Press, Publications, & Awards
Designing With Impact And Purpose.
GDUSA Awards (15)
American Graphic Design Awards
American Packaging Design Awards
Health + Wellness Design Awards
Cannabis Graphic Industry Awards
Communicator Awards (6)
The Academy of Interactive
& Visual Arts
Wired Magazine
Gui's Just Want To Have Fun
Proud to be named one of
GDUSA's 2020 People To Watch
AGDA 25 Awards (2)
American Graphic Design & Advertising Awards
Communication
Arts Awards (2)
AdWeek
Best Commercial Spots
Chexmix
USA Best Book
Awards
Children's Book: Fiction Category "Stumble Trip Fall"
Featured in Design Books
Showcasing the Best in Branding & Packaging.
Brand Identity Essentials
Rockport Publishing
The Big Book Of Design Ideas 3
Harper Collins Design
The Big Book Of Packaging
Harper Collins Design
Really Good Packaging Explained
Rockport Publishing
Logopond Identity Inspirations V1
Logopond publishing
Market Smart: Best In Age & Lifestyle Specific Design
Harper Collins Design
